AIM University Group

Professional Certificates, Higher National Diplomas, Postgraduate Diplomas, And Bachelor's And ​Master's Degrees

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AIMsters eClassroom
​​FALL 2020

​International Travel And Tourism Management (Aviation)

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• INSTRUCTORS
• UNIT 1
• UNIT 2
• CABIN CREW

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Your Program Success Managers are Chris-Ann Hunter and Sasha-Lee Sommers.​
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• Judith holds a Master's in Business Administration from the University of Leicester, a Diploma in Business Administration from Excelsior Community College, and she is a certified Chartered Accountant from The Association of Chartered Certified Accountants (ACCA).

 

• Chris-Ann holds a certificate from Harvard University in teaching at Higher Education, a master's degree from University Of Northampton in Business Administration, and undergraduate qualifications in Business and Tourism from University of Worcester, BTEC, and Cambridge International respectively.​


• Sasha-Lee Sommers holds a certificate from Harvard University in teaching at Higher Education, a master's degree from University Of Northampton in Business Administration, and undergraduate qualifications in Business and Tourism from University of Worcester, BTEC, and Cambridge International respectively.

Unit Title: The Contemporary Travel and Tourism Industry
Unit Index: 1
​Level: 5
Credit Value: 15 (UK) 
Credit Value: 3   (US)
Program: International Travel And Tourism Management (Aviation)

Course Description
​This unit provides students with an opportunity to investigate the various elements of the travel and tourism industry and how they interrelate.

The aim of this unit is for students to understand the structure and systems within the contemporary travel and tourism industry, examining the interactions between the different elements of the industry, such as accommodation provision, transportation, attractions, and both the different tourism settings and experiences.

This will enable students to develop an overall appreciation of the international tourism experience. Students will also explore recent patterns of tourism to understand movements of domestic, inbound and outbound visitors, the popularity of different destinations and the reasons for this popularity. Finally, increased understanding of the customer helps inform the development of destinations and the interrelationship between the different tourism systems in place. This unit therefore also covers the factors affecting tourist behavior and decision-making.

On completion of this unit, students will be able to understand the scale and scope of the travel and tourism industry, the determinants of supply and demand, and the current trends affecting and shaping the industry.

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Expected Student Learning Outcomes

By the end of this unit you will be able to: 

• 1. Discuss the development of the travel and tourism industry and explain how its different elements combine to provide a tourism experience
• 2. Explain the factors driving tourist behavior
• 3. Determine current patterns and key trends in travel and tourism
• 4. Investigate the factors affecting the current levels of popularity of different global destinations

LESSONS AND ASSIGNMENTS

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GO TO LO 1 LESSONS

GO TO LO 2 LESSONS

GO TO LO 3 LESSONS

GO TO LO 4 LESSONS

Unit Title: Managing The Customer Experience
Unit Index: 2
​Level: 5
Credit Value: 15 (UK) 
Credit Value: 3   (US)
Program: International Travel And Tourism Management (Aviation)


Course Description
The aim of this unit is to provide students with background knowledge and understanding of how travel and tourism businesses manage the customer experience from the initial needs analysis through to after sales follow-up.

During the unit, students will be able to map the journey that a customer makes through a travel and tourism business, identifying crucial touch points and recognizing how these touch points can be managed to optimize the customer’s experience.

Students will consider how technology is changing the way customers interact with travel and tourism businesses and how digital initiatives should complement existing customer journeys, whilst recognizing that online and offline consumers are distinctly different. Students can then use this knowledge to provide customer service both within business and services and online contexts to meet required standards.


Student Learning Outcomes
By the end of this unit you will be able to:

• 1. Explain the needs and expectations of market segments for the service industry
• 2. Explore the customer experience map to create business opportunities and optimize customer touch points
• 3. Investigate the impacts of digital technology in customer relationship management
• 4. Apply effective customer experience management within a service sector business to maximize customer engagement. ​

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CLASSES AND ASSIGNMENTS

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GO TO LO 1 LESSONS

GO TO LO 2 LESSONS

GO TO LO 3 LESSONS

GO TO LO 4 LESSONS

Unit Title: Handling Air Passengers And Aboard Flight Experience
Unit Index: CABIN CREW
​Level: Short Course
Credit Value: NC
Credit Value: NC
Program: International Travel And Tourism Management (Aviation)

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Course Description
When we think of working onboard an aircraft we tend to think of the cabin crew, their duties and the service they provide to passengers. In this unit learners will have the opportunity to see onboard operations from the viewpoint of the cabin leader and the flight crew and this will give learners an important context for the study of aviation and link to leadership, teamwork and regulatory procedures.  By investigating the role and responsibilities of the senior cabin crew member, learners will appreciate the importance of this role in upholding service, safety and security standards, and in motivating the cabin crew. Procedures and services must be coordinated with precision to meet safety and service standards and learners will gain an understanding of how this is achieved onboard an aircraft.

The different types of airline facilities and services provided aboard flight will be explored in detail and analysed, providing a useful basis for understanding, developing and _ ______  the skills of a flight attendant.  

LEARNING OUTCOMES

Credit Accumulation 
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​The credit level is an indicator of the relative complexity and/or depth of learning.  Credit is awarded once you have successfully completed a course unit. The credit value of the unit considers the amount and depth of learning which you achieved. The diagram above shows an example of the credit structure for a bachelor's degree with honours. Using credit, this would be expressed as a total of 360 credits, with 120 credits at level 6.  
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 A number of credits are normally assigned to each course unit, which indicates the amount of learning undertaken, and a specified credit level indicates the relative depth of learning involved. Together, these are known as the credit value. As you progress through the program you will start to gather credit for course units that you successfully complete. This is called credit accumulation.  
 Credits are then accumulated towards the total credit required for a program of study/qualification (for example, a minimum of 240 credits is required at levels 4&5 to top-up the BA (Hons); and a minimum of 120 credits at level 7 to advance to the Master's degree top-up, and so on).

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